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Cluster ICT, Media, Creative Industries Berlin-Brandenburg

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General Information
The date when the cluster organisation was established: 
Wednesday, 25 May, 2011
Number of staff in the management team of the cluster organisation : 
11-20
Regions: 
Brandenburg
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmailGender
Jan
Marquardt
Cluster Manager
+49 331 730 61 269
jan.marquardt@wfbb.de
Male
Jara
Fischer
Internationalisation Responsible
+49 331 730 61 316
jara.fischer@wfbb.de
Female
Mona
Meyer zu Kniendorf
Internationalisation Responsible
+49 30 46302 532
mona.meyerzukniendorf@berlin-partner.de
Female
Languages spoken: 
English
French
German
Spanish
Sectoral and Industrial Focus
Sectoral Industries: 
Communications Equipment and Services
Information Technology and Analytical Instruments
Technology fields: 
Artificial Intelligence (AI)
Information Technology/Informatics
S3 EU priority areas: 
ICT trust, cyber security & network security
Information service activities
Emerging industries: 
Creative Industries
Digital Industries
Areas of specialisation of the cluster not covered above: 
5G, Blockchain, IoT/Cloud Computing/Cloud Capital, AI, Smart Country, Design & Usability, Games & Interactive Media, Cross Innovation
Composition of the cluster
Total number of members: 
35200
Number of SME members: 
35000
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Organisation/Facility NameOrganisation/Facility TypeWebsite
Creative Hubs Brandenburg
Co-working Space
IoT & Fintech Hub Berlin
Accelerator
MediaTech Hub Potsdam
Accelerator
Technology Parks Berlin
Technology center
Name and link of major players: 
NameWebsiteType
Amazon
Larger Company
Berlin University of Applied Sciences (HTW)
University
Beuth University of Applied Sciences
University
Brandenburg University of Applied Sciences
University
Delivery Hero SE
Larger Company
Dimension Data
Larger Company
eBay
Larger Company
Film University Babelsberg Konrad Wolf
University
Fraunhofer Institute for Open Communication Systems
Research Organisation
Hasso Plattner Institute
Research Organisation
HelloFresh Deutschland SE
Larger Company
Here Deutschland GmbH & Co. KG
Larger Company
IBM
Larger Company
Idealo Internet GmbH
Larger Company
Potsdam University of Applied Sciences
University
SAP Innovation Hub Potsdam
Larger Company
Studio Babelsberg
Larger Company
Technical University of Berlin (TU)
University
Technical University of Wildau
University
Telefónica Deutschland
Larger Company
UFA GmbH
Larger Company
University of Potsdam
University
Vodafone
Larger Company
Zalando SE
Larger Company
Cluster Strategy
Mission/Objectives: 

Our mission is to give business and technology support to companies, investors and scientific institutes in the German Capital Region Berlin-Brandenburg, i. e. integration of business-enhancing tasks with business service (inventory management), business development, start-up support. We organize sector-related working groups and workshops, initiate technology transfer and collaborative projects at different levels of complexity (regional, national and international level). Also, we support the stakeholders in the development of projects (consortium builing, themes sharpening, milestone/budget planning).

The focus of the Cluster ICT, Media, Creative Industries Berlin-Brandenburg is on following four areas of action:

  • Digital Economy,
  • ICT,
  • Media and
  • Creative Industries.

The cluster is jointly managed by the two regional economic development agencies of Berlin and Brandenburg, Berlin Partner für Wirtschaft und Technologie GmbH (BPWT) and Wirtschaftsförderung Land Brandenburg GmbH (WFBB).

Our cluster is not based on membership. Every stakeholder (private or public) in the German Capital Region that is active in ICT, media or creative industries is part of the cluster by definition. This is possible due to extensive regional and European funding. In a bottom-up S3 process the area of ICT, media and creative industries was selected as one S3 focus sector. Our cluster management implements the regional S3 strategy.

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Internationalisation support (= Access to third countries markets)
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of cross-sectorial cooperation
Support of technology transfer
Innovation Management / Support of innovation processes (internal, external)
Details of support services: 

The main activities of our cluster management are:

  • Technology and trend scouting to identify and analyse future trends in the sectors ICT, media and creative industries
  • Joint stands at national and international trade fairs
  • Support for SME in their internationalisation activities
  • Cooperation with other clusters
  • Definition and development of cross-sectorial and international pilot projects
Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
China
United States
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Denmark
Estonia
Finland
Poland
Sweden
Our cluster organisation undertook the following trans-national activities to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

Joint booth of the German Capital Region at several fairs:

  • CES
  • dmexco
  • gamescom
  • Hannover Messe
  • Internet of Things World
  • Mobile World Congress
  • Paris Fashion Week 
  • WebSummit
  • slush
Which clusters do you collaborate with?: 
Cluster Energy Technology Berlin-Brandenburg
Cluster Food Industry Brandenburg
Cluster Healthcare industries Berlin-Brandenburg
Cluster Metal Industry Brandenburg
Cluster Photonics Berlin-Brandenburg
Cluster Plastics Brandenburg
Cluster Tourism Brandenburg
Cluster Transport, Mobility, Logistics Berlin-Brandenburg
Support Programmes
Participation in Funded Support Programmes: 
Promotion
Success Story / Achievements: 

In Berlin-Brandenburg region the economic and scientific communities are in close cooperation and develop together innovative products, processes and services. Three examples from ICT, Media and Creative Industries are: 

  • AI2Ynet, a platform that helps SME finding and implementing AI solutions
  • Visualization of geo-data via mapping
  • Driver holograms made in Brandenburg

For more information visit our cluster website: http://digital-bb.de/en/cluster-stories

Why should partners choose you for cooperation?: 

Digitalisation permeates all of the clusters, but it is at home in the Cluster of the digital economy. The IT and Internet economy as well as digital media are the driving force behind innovation in the capital region Berlin-Brandenburg and their importance for all the other sectors is enormous. The Cluster management supports the digital transformation, helps the scientific and business communities to interconnect and promotes numerous cooperation projects. The common goal of all the important players of the digital, media and creative industries is to better highlight the strengths of the region of Berlin-Brandenburg and to explore and promote new application areas – also across clusters.