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DISCOVER TRANSYLVANIA'S REACHES CLUSTER

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General Information
The date when the cluster organisation was established: 
Wednesday, 8 July, 2015
Number of staff in the management team of the cluster organisation : 
6-10
Regions: 
Nord-Vest
Other Label: 
None
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Ionut Dragos
Onescu
Cluster Manager
+40740194477
dragos.onescu@odasglobalconsulting.ro
Ioana Codina
Sabau
Internationalisation Responsible
+40740209549
codina.sabau@odasglobalconsulting.ro
Cristina
Bolog
+40754972772
cristina.bolog@discovertransylvaniacluster.ro
Sabin Mircea
Rus
+40723675529
sabin.rus@discovertransylvaniacluster.ro
Dan Octavian
Feder
+40745485625
dan.feder@discovertransylvaniacluster.ro
Ioana
Danila
+40740068864
ioana.danila@discovertransylvaniacluster.ro
Camelia
Muresan
+40744766560
camelia.muresan@discovertransylvaniacluster.ro
Languages spoken: 
English
French
Italian
Romanian
Sectoral and Industrial Focus
Sectoral Industries: 
Business Services
Hospitality and Tourism
Technology fields: 
Creative services
Sports and Leisure
S3 EU priority areas: 
Development of regional cultural & creative industries
Ecotourism
Emerging industries: 
Creative Industries
Digital Industries
Areas of specialisation of the cluster not covered above: 
Information and Communication technologies applied to tourism, environment, ICT services
Composition of the cluster
Total number of members: 
50
Number of SME members: 
13
Number of larger company members: 
20
Number of research organisations/universities/technology centres: 
2
Number of other ecosystem actors : 
15
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
NameWebsiteType
Complex Aro Palace Brasov
Larger Company
Smav Exim (Grand Hotel Napoca)
Larger Company
ODAS GLOBAL CONSULTIG
SME
Ergon(Hotel Agape)
Larger Company
Sun Garden
Larger Company
MItropolia Clujului, Maramuresului si Salajului
Mitropolia Ardealului
Metro Media Transylvania
Research Organisation
Athenaeum University
University
Cluj Guided Tours Association
Cluster Strategy
Mission/Objectives: 

Mission

Discover Transylvania’s Reaches Cluster mission is to promote and encourage people to visit Transylvania and to support partners ability, offering the best tourism facilities.

Our tourism Cluster is a platform of voluntary cooperation between public institutions, companies, NGOs, universities, research institutions, holiday accommodations, hotels, guesthouses, travel agencies, natural reservations, monuments, museums, churches, cathedrals and transport companies (air, road).

We lead change through progress. We believe a better, more balanced world will take shape when all members are connected. Together, we have the experiences and global scale to meet the amazing requests and openings of a domain where everyone and everything are more and more associared. We’re creating a new category of network that’s clever, efficient and confident and now we face the inspiring challenge of sharing a culture and common objectives.

The purpose of the cluster is to present Transylvania county, a historical area located in the central part of Romania, as a place with multiple openings worth seeing and discovering.

The members cooperate with each other under diverse projects supporting regional tourism and cultural business. They develop the mutual tourist infrastructure to strengthen the tourism industry and inspire tourists from other countries and regions to visit Transylvania.

Objectives

1. To promote the networking between organizations;

2. Promote the expansion of existing companies;

3. Establishment of networks between organization;

4. Facilitating innovation

5. Promotion of innovation and new technologies

6. Attracting new companies and talent in the region

7. Creating a branding

8. Promoting exports of cluster products in region

9. Provide assistance for business

10.Gathering market information

11. Promote the formation of spin-off

12. Provide technical training in cluster

13. Technology transfer processes

14. Improving regulatory policies

15. Providing grants for incubation

16. Lobby

17. Running private infrastructure projects etc.

 

 

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
No
Services
Support services provided: 
Access to private funding (connecting to investors, seed-capital, venture-capital, crowd-funding, etc.)
Facilitation of cross-sectorial cooperation
Promotion of activities (marketing/ visibility)
Innovation Management / Support of innovation processes (internal, external)
Location promotion / attraction of Foreign Direct Investment
Details of support services: 

Services – Discover Transylvania’s Reaches Cluster

The various activities of the Cluster aim at fostering the communication and exchange of knowledge and know-how among Cluster members in order to identify and to develop new collaborative projects on a national, European or an international level and to increase the visibility of Transylvania’s Tourism and scientific excellence.

Development of collaborative vetween the member and create innovation projects

  • Identify and support new project ideas
  • Establish contacts between potential project partners
  • Provide specialist advice on funding opportunities

Transfer of knowledge and good practice

  • Organise themed seminars, workshops and working groups
  • Arrange study visits to renowned research centres and companies

Value-added Information and Communication

  • Provide tailor-made and up-to-date information corresponding to the needs of the members, i.e. customised technology surveys, IP-related information
  • Maintain an interactive platform for communication and exchange among Cluster members

International Networking

  • Foster collaboration with comparable and/or complementary Clusters, both regionally and internationally
  • Participate in international technology fairs and brokerage events
  • Identify new business and market opportunities
  • Facilitate participation in EU projects
  • Funding request for accessing European funds

Marketing and Promotion

  • Enhance the national and international visibility of the Cluster members
  • Create a cluster identity by providing targeted promotion
  • Define common cluster domains and fields of interests.
Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
China
India
Japan
Turkey
United States
Our cluster organisation undertook the following international activities to support our members: 
Participation at missions/events/study visits/fairs
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Austria
France
Germany
Italy
Netherlands
Our cluster organisation undertook the following trans-national activities to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

This cluster is a window of opportunity serving as a tool for sustainable economic development by strengthening the structures and characteristics of the territory.

The main activities that best describe its activity are: product development based on editorial content to support local communities, event organzation, development of flagship tourism products, studies and analysis based on research and innovation.

 

Which clusters do you collaborate with?: 
Danube Delta Cluster and Fresh Food Romania Cluster
Fresh Food Romania Cluster
Support Programmes
Participation in Funded Support Programmes: 
Promotion
Success Story / Achievements: 
  1. TOUR TRAVEL BY ODAS GLOBAL CONSULTING a tour operator agency that aims to promote the area covered by clusters across borders.

    Due to the lack of major players in the tourism sector, particularly in promoting tourism in Transylvania and in order to promote tourism through organized groups worldwide, cluster members have decided to set up an agency tour operators to meet the needs of the cluster.

    Your journey should be safe, effective and convenient. TOUR TRAVEL BY ODAS GLOBAL CONSULTING team has thought about this and our mission is to create an unforgettable holiday. Because time has an essential role in everyone’s life, TOUR TRAVEL BY ODAS GLOBAL CONSULTING team accept orders and last-minute changes, while trying to provide our customers the best solution in the shortest time.

    Our team wants to provide customers a better structured to cover also the most demanding tastes and preferences.

    In order to offer our clients and partners quality services and balanced in terms of budget, we partnered very good hotels, villas, restaurants, transport and tourism agencies, both locally and abroad, so we can successfully organize any activity or excursion whose program is established by our clients.

    Main agency activity is to promote Romanian specificity through cluster members.

Why should partners choose you for cooperation?: 

Networking Facilitating access to communication platforms and strategic partnerships in tourism, creative industries and other related sectors.

Events Opportunity to participate at professional-scientific events, both national and international.

Financing Access to new sources and funding opportunities at European, regional and national levels.

Marketing Promoting the members of the Cluster and implicitly Historical Transylvania and Romania as a tourism destination.

Market Relationship Supporting our members with the development of services provided at national or international level and attract new tourists/ customers.

Public Agenda The possibility to put specific issues on the public agenda and help to resolve them through active communication with institutional structures.

Support Support for the purchase of goods and services to be used in common.