Home > Cluster Organisations > Georgian Tourism Association

Georgian Tourism Association

Primary tabs

Printer-friendly versionPrinter-friendly version
General Information
The date when the cluster organisation was established: 
Wednesday, 8 February, 2006
Number of staff in the management team of the cluster organisation : 
1-5
Regions: 
Other
Cluster Excellence Label: 
Bronze Label
Other Label: 
n/a
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Natalie
Kvachantiradze
ECCP Responsible Person
+995577734686
info@tourism-association.ge
Languages spoken: 
English
Georgian
Russian
Sectoral and Industrial Focus
Sectoral Industries: 
Hospitality and Tourism
Technology fields: 
Creative products
Education and Training
Emerging industries: 
Creative Industries
Digital Industries
Areas of specialisation of the cluster not covered above: 
Sustainable Tourism Development, regional tourism development, services development
Composition of the cluster
Total number of members: 
65
Number of SME members: 
53
Number of larger company members: 
10
Number of research organisations/universities/technology centres: 
2
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
Cluster Strategy
Mission/Objectives: 

 

Georgian Tourism Association (GTA) is an independent, non-government, apolitical and non-profit organization founded in 08.02.2006 (registered number:  00856/12/0453.)

GTA works as a Non-governmental organization (NGO) with many donors in Georgia. Georgian Tourism Associations member companies service  provides:  cultural tours, adventure tours, eco tours, jeep tours, Horseback tours, Bird watching, photo travel, Rafting tours, religious tours, rural tourism, Ski & Snowboard, Spa & Resorts, Trekking tours, Wildlife Observation, Wine & Gourmet tours, Professional Guiding, Accommodation.

Georgian Tourism Association (GTA) is an organization of private tourism companies , Hotels and Wine Companies  in Georgia. With  65 member companies and local partner associations Georgian Tourism Association (GTA) is the biggest association within the private tourism sector in Georgia. Focus areas are the improvement of tourism business environment in incoming, domestic and outgoing tourism sectors as well as capacity building. GTA supports the creation of local tourism Associations and offers active partnership. The association stands for the improvement of tourism service quality. GTA is committed to increase Private Public Partnership, to nature protection and carries out projects to strengthen a sustainable tourism development in Georgia. Our mission is to help businesses operating in Georgia create more benefit for themselves and the society based on joint cooperation. The association work to promote the: - cooperation between the tourism companies in Georgia. - cooperation between private and public sector- hotels link with Travel Agencies. - capacity building and quality management for tourism services - accessibility of tourism information and country marketing  

 -sustainable  tourism  development  in  Georgia.

-regional tourism Development

GTA working strategy and priorities for tourism Development:

  • To promote and further the Georgian travel industry
  • To familiarize the public with advantages deriving from tourism
  • To facilitate contacts on a professional level between foreign and Georgian enterprises in the tourist domain.
  • Increase the involvement and cooperation of the private sector in Tourism information Centre.
  • Strengthen the links to the Georgian National Tourism Administrarion, With Ministry of Environment and International donors.
  • GTA  annual strategy workshop  (prepare Action Plan)
  • International Networking BSEC countries and South Caucasus (with partner Associations)
  • Projects and Events for Tourism Development in Georgia
  • Develop and improve internet tourism information system
  • Improve hotels service quality in Georgia, Hotels trainings
  • Preparation of regional tourist products and routs (in Caucasus region)
Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
No
Services
Support services provided: 
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of cross-sectorial cooperation
Periodic Information dissemination
Promotion of activities (marketing/ visibility)
Innovation Management / Support of innovation processes (internal, external)
Details of support services: 

Legal advice is offered exclusively to GTA member companies with regard to travel law, and on the general terms and conditions of business. In case of difficulties between partners  GTA is assisting its members to solve problems. And advises its members on both economic and day-to-day questions. Member companies can obtain information on business organization, cost effective management and new technologies. In order to intensify foreign business contacts GTA is offering its members opportunities to get in closer touch with Georgian tourism industry. For GTA members all printing materials is free. Member companies are invited to the different Conference, seminars and other meetings of association. GTA supports its members with training and qualification by means of workshops and seminars.

Cooperation Activities
International Cooperation
The main countries addressed by the cluster organisation outside Europe: 
Armenia
Azerbaijan
Israel
Swaziland
United States
Our cluster organisation undertook the following international activities to support our members: 
Participation at missions/events/study visits/fairs
European Cooperation
The main countries addressed by the cluster organisation in Europe: 
Estonia
France
Germany
Italy
Spain
Our cluster organisation undertook the following activities in Europe to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

n/a

Which clusters do you collaborate with?: 
https://www.clustercollaboration.eu/cluster-organisations/cluster-montagne
https://www.clustercollaboration.eu/cluster-organisations/medicine-estonia
Support Programmes
Participation in Funded Support Programmes: 
Promotion
Success Story / Achievements: 
Why should partners choose you for cooperation?: