Home > Cluster Organisations > Invio - Innovation Network for Experience Economy

Invio - Innovation Network for Experience Economy

Primary tabs

Printer-friendly versionPrinter-friendly version
General Information
Year Established: 
Tuesday, 1 June, 2010
Number of employees in the cluster organisation : 
6-10
Regions: 
Nordjylland
Cluster Excellence Label: 
Bronze Label
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Søren
Smed
Cluster Manager
+4599409086
smed@hum.aau.dk
Claus
Østergaard
Cluster Manager
+4599403134
clauso@hum.aau.dk
Languages spoken: 
Danish
English
Sectoral and Industrial Focus
Sectoral Industries: 
Hospitality and Tourism
Information Technology and Analytical Instruments
Technology fields: 
Cultural Heritage
Creative products
Creative services
S3 EU priority areas: 
Development of regional cultural & creative industries
Support to link cultural & creative industries to traditional industries
New media & easier access to cultural contents (e.g. heritage)
Emerging industries: 
Creative Industries
Digital Industries
Experience Industries
Composition of the cluster
Total number of members: 
419
Number of SME members: 
364
Number of larger company members: 
55
Number of research organisations/universities/technology centres: 
58
Number of other ecosystem actors : 
69
Entrepreneurship and start-up support organisations: 
Name and link of major players: 
Cluster Strategy
Mission/Objectives: 

Invio is the Danish Innovation network for Experience Economy. The fundamental idea behind Invio’s work is that experiences are not restricted to one industry or a specific type of businesses. Experiences must be considered a cross-disciplinary innovation-tool, which, on a very basic level, can help revitalize every company’s products, services, communication, organization, sales etc.

Even though many national as well as international reports have identified the experience economy and creative industries as a central area of economic growth, there has been a lack of research-based knowledge on how successful experience-based development processes are initiated and implemented.

Invio focuses on

  • Experience-based product and service innovation
  • Experience-based business development, i.e. the development of business models and value chains

We launch innovation-projects within the following five overall areas in the expereince economy:

  • Events
  • Attractions and Theme parks
  • Tourism
  • Gastronomy
  • Experience-based Technologies

Invio are constantly looking to expand our international partnership to include even more clusters, networks and organizations from all over Europe. We do this to support cross-border innovation for our business members (SME’s). Our business members are among the best of what they do within the experience economy, and they are increasingly seeking international business partners. If you want to be collaborate with Invio, please let us know.

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Access to the European Internal market
Facilitation of cross-sectorial cooperation
Support of knowledge transfer
Innovation Management / Support of innovation processes (internal, external)
Cooperation Activities
International Cooperation
The main countries addressed by the cluster organisation through international activities: 
None
Our cluster organisation undertook the following international activities to support our members: 
Participation at missions/events/study visits/fairs
Trans-national Cooperation
The main countries addressed by the cluster organisation through trans-national activities: 
Germany
Norway
Spain
Sweden
Our cluster organisation undertook the following trans-national activities to support our members: 
Support to collaborative activities/etc.
Which clusters do you collaborate with?: 
Innovative Opplevelser (Norway)
Peak Innovation (Sweden)
Arena Usus (Sweden)
Indescat (Spain)
Support Programmes
Participation in Funded Support Programmes: