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Latvian Health tourism cluster

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General Information
The date when the cluster organisation was established: 
Friday, 15 June, 2012
Number of staff in the management team of the cluster organisation : 
1-5
Regions: 
Latvija
Cluster Excellence Label: 
Bronze Label
Cluster Management Team: 
NameSurnamePositionTelephoneEmailGender
Gunta
Ušpele
Cluster Manager
+371 29214868
gunta@healthtravellatvia.lv
Female
Anda
Aleksandrova
Project Manager
+371 28801844
anda@healthtravellatvia.lv
Female
Languages spoken: 
English
French
Latvian
Russian
Sectoral and Industrial Focus
Sectoral Industries: 
Hospitality and Tourism
Technology fields: 
Diagnostics, Diagnosis
Surgery
S3 EU priority areas: 
Public health and well-being
Composition of the cluster
Total number of members: 
60
Number of SME members: 
31
Number of start-ups among SME members: 
2
Number of larger company members: 
25
Number of research organisations/universities/technology centres: 
2
Number of other ecosystem actors : 
2
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Organisation/Facility NameOrganisation/Facility TypeWebsite
LIAA
Co-working Space
Name and link of major players: 
NameWebsite
CLINIC DZINTARI
REHABILITATION CENTER "LIGATNE"
REHABILITATION CENTER"TERVETE"
RESORT REHABILITATION CENTER "JAUNKEMERI"
REHABILITATION CENTER “BELORUSIJA”
THE SOCIAL INTEGRATION STATE AGENCY
NATIONAL REHABILITATION CENTRE "VAIVARI"
LATGALE REGION REHABILITATION CENTER "RĀZNA"
CHILDREN'S CLINICAL UNIVERSITY HOSPITAL
JURMALA HOSPITAL
LIEPAJA REGIONAL HOSPITAL
RIGA MATERNITY HOSPITAL
PAULS STRADIŅŠ CLINICAL UNIVERSITY HOSPITAL
SIGULDA HOSPITAL
BALTIC TRAVEL GROUP
MEETING TOUR TRAVEL & SPA CONSULTANTS
TRAVEL AGENCY "NORDMED TOUR"
AIWA CLINIC
ALMA CLINIC
BALTIC VEIN CLINIC
CAPITAL CLINIC RIGA
CLINIC EGV
ROYAL DENT
DERMATOLOGY СLINIC
DR. APINE DENTAL CLINIC
DR. MED. JĀNIS ĢĪLIS PRIVATE CLINIC OF PLASTIC SURGERY
DR. MAURINS VEIN CLINIC
ERA ESTHETIC CLINIC
AMBER LIFE CANCER CLINIC
GOOD LIFE CLINIC
IVF RIGA
LATVIA DENTAL
THE LATVIAN AMERICAN EYE CENTER
LOR CLINIC
MEDICĪNAS SABIEDRĪBA ARS
RSU NUCLEAR MEDICINE CLINIC
ORTO CLINIC
RADIOSURGERY CENTRE SIGULDA
THE MICROSURGERY CENTRE
SKY DREAM CLINIC
VALTER’S EYE PROSTHETIC LABORATORY
LIEPĀJAS PILSĒTAS PAŠVALDĪBA
SALACGRĪVAS NOVADA DOME
SAULKRASTU NOVADA DOME
SIGULDAS NOVADA PAŠVALDĪBA
AMBER SEA HOTEL & SPA
AMBER SPA BOUTIQUE HOTEL
BALTIC BEACH HOTEL
HOTEL JURMALA SPA
TAKA SPA
VERDANT ECO SPA
Cluster Strategy
Mission/Objectives: 

Latvian health tourism is a growing industry, with great export potential, the world’s latest technologies and methods, innovative medical products and services. The cluster operates in order to successfully fulfill the industry’s potential and provide patients with the very best healthcare experience in Latvia.

The cluster fosters collaboration between those working in the health sector, implements joint marketing activities, forms and markets integrated and innovative medical tourism products and services, thus making them more accessible to both locals and foreign tourists.

The cluster’s basic operating realms are as follows:

  • The cluster keeps track of international trends.
  • Introduction of an internal institutional quality system for members of the cluster. In the long-term patients should be provided with a high-quality level of service and hospitality at each of the cluster’s medical institutions.
  • The cluster promotes collaboration between companies, which can offer clients complex health tourism services.
  • It nurtures collaborative links between members of the cluster and scientific institutions in the realm of research and development, in order to create new and innovative products and services with high added value, including utilizing Latvia’s unique natural capital.
  • The cluster implements industry marketing activities, which increase the volume of export services.
  • Represents the interests of the health tourism and medical sectors in the drafting of politics and development documents.
  • It organizes thematic training conducted by high-level foreign lecturers, tourism companies, and educational institutions for members of the cluster so that the day to day running of the health tourism sector is increasingly efficient and delivers consistent customer satisfaction.
  • The cluster serves as a single information platform, collating the medical tourism offering in Latvia. It is the point of contact for Latvian state institutions and sources of information for potential guests from abroad.
  • It facilitates expansion and international cooperation. The cluster has developed a successful collaboration with health and medical sector associations and other clusters throughout the Baltic Sea region. Its future plans include introducing a successful modal for cooperation between the Baltic States in the realm of health tourism.
  • Attracts new EU financial support instruments for the implementation of various health tourism projects.
Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Access to public support (regional/national programmes, innovation vouchers, etc.)
Direct advisory services
Facilitation of collaboration between members
Facilitation of cross-sectorial cooperation
Promotion of activities (marketing/ visibility)
Details of support services: 

Since 2012 Cluster (a group of companies and related institutions that closely collaborate within a certain area) works in different levels: fosters collaboration between members working in the health sector and national authorities, strategic cooperation regarding medical export issues with state and educational institutions, in research and product development, support of SME's and start-ups and have international cooperation with foreign clusters and Living labs.

LHTC’s main priorities are: development of complex products in the sphere of health and — especially — medical tourism highlighting, for instance: Weight loss surgeries, Dermatology, Diagnostics, Childbirth, Aesthetic medicine, Gastroenterology, Gynaecology and urology, Internal medicine, Cardiology, Fertility treatment, Treatment of oncology diseases, Orthopedic, Otorhinolaryngology, Pediatrics, Plastic surgery, Vision, Rehabilitation, Reconstructive surgery, Vein treatment, SPA, Dentistry, and others.

Our key partners: Primary care org., secondary care org., local authorities, regional authorities, state authorities, clusters, and digital service providers.

Our key activities are training and education, project mgmt, ecosystem orchestration, funding support services, support services to state authorities, marketing and sales.

Key resources are: external experts, partners, members

Value proposition: customized and personalized services, ecosystem and project management, marketing support

Customer relationship: networking, events, direct personal contacts, project-based, advisory, co-creation with various stakeholders

Channels: co-operation projects; online, mobile and social media; event participation, paid media and marketing; state-level channel; regional channel; networks and clusters; owners or key partner channels

Customer segments: primary care org, secondary care org, local authorities, state authorities.

Cost structure: personnel; infrastructure and facilities cost; marketing and sales; end-user fees and other variable costs

Revenue streams: project grants; fixed or permanent funding

Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
Azerbaijan
Kazakhstan
Uzbekistan
Our cluster organisation undertook the following international activities to support our members: 
Promotional Activities
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Estonia
Lithuania
Norway
Russian Federation
United Kingdom
Our cluster organisation undertook the following trans-national activities to support our members: 
Promotional Activities
Which clusters do you collaborate with?: 
Lithuanian Medical Tourism Cluster
The Medicine Estonia cluster
Lublin medical cluster
Support Programmes
Participation in Funded Support Programmes: 
European ProgrammesProject NameLinkName & Description (Regional/National)Link (Regional/National)
INTERREG

PROVAHEALTH SUBSIDY CONTRACT FOR THE IMPLEMENTATION OF THE PROJECT (#R039). The Interreg Baltic Sea Region Programme 2014-2020 supports integrated territorial development and cooperation for a more innovative, better accessible and sustainable Baltic Sea region. Partners from countries around the Baltic Sea work together in transnational projects on common key challenges and opportunities. The Programme is an agreement between EU member states Denmark, Estonia, Finland, Latvia, Lithuania, Poland, Sweden, and the northern parts of Germany as well as partner countries Norway, Belarus, and the northwest regions of Russia.

The Programme is funded by the European Union and approved by the European Commission.

ProVaHealth is one of 39 approved Interreg Baltic Sea Region project, in May 2017.

ProVaHealth stimulates cooperation among health laboratories in the Baltic Sea region, which test new products and technologies in real-life contexts. The project shares best practices to improve business models of the labs and helps open access to the services for small and medium-sized enterprises (SMEs) from the entire Baltic Sea region to ensure health innovation and growth of health SMEs with global potential.

The key aspect of Living Labs is the co-creation and experimental testing of products in a real-life context, providing an opportunity for client validation, hands-on feedback, and customer input for product development. In this way, Living Labs support companies to rapidly commercialize and scale up their innovations and products to the global markets. In the Baltic Sea region, Living Labs exist within several health and well-being areas.

Total ERDF budget is 3 022 842,70 EUR, ERDF co-financing is 2 353 386,54 EUR and amount of EU partners’ contribution 669 456,16 EUR. Latvia’s total partner budget is 81 740 EUR.

 

PROJECT NO. 3.2.1.1/16/A/010 “LATVIAN HEALTH TOURISM CLUSTER” The cluster project is aimed at promoting the sustainable cooperation of companies operating in the health tourism industry of Latvia, educational and knowledge-spreading organizations, thus improving their competitiveness in healthcare and health tourism, and stimulating an increase in total expenses of foreign tourists in Latvia and the formation of products with high added value.

On 9 February 2017, the Latvian Resort Association signed an agreement with the Central Finance and Contracting Agency on the implementation of the European Union Fund project No. 3.2.1.1/16/A/010 “Latvian Health Tourism Cluster”.

The project will last for 48 months. Its main priorities are the development of complex products in the sphere of health and — especially — medical tourism highlighting, for instance, fertility treatment, treatment of oncology diseases, eye surgery, phlebology, prosthetic dentistry and dental implantation, etc.; market research; development of a single health tourism marketing plan; joint marketing activities of members of the Latvian Health Tourism Cluster abroad; attraction of foreign medical tourists; development of the website healthtravellatvia.lv; marketing abroad through the Internet and social networks; acceptance of foreign doctors and representatives of health insurance companies; development of a single quality certification system and its introduction for all members of the cluster; introduction of custom medicine in bio-medicine; development of medical cosmetics products and other activities.

The total budget of the project amounts to EUR 485,874.42, of which the total eligible costs are EUR 485,874.42. ERDF funding amounts to 85% of eligible costs and private funding amounts to 15% of eligible costs, i.e. EUR 412,993.26 and EUR 72,881.16 respectively.

The Latvian Health Tourism Cluster was created under the Latvian Resort Association in March 2012. It includes a wide spectrum of health tourism entrepreneurs, ranging from state and local government, regional hospitals, private clinics, rehabilitation centers, and resort hotels to tourist agencies, educational and research institutions.

 

Promotion