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Oltenia Tourism Competitiveness Pole - Innovation and Tradition in Tourism TurOlt InoTT

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General Information
The date when the cluster organisation was established: 
Thursday, 30 August, 2012
Number of staff in the management team of the cluster organisation : 
6-10
Regions: 
Sud-Vest Oltenia
Cluster Excellence Label: 
Bronze Label
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Bogheanu
Marilena
Cluster Manager
+40251412780
office@adroltenia.ro
Languages spoken: 
English
Romanian
Sectoral and Industrial Focus
Sectoral Industries: 
Hospitality and Tourism
Technology fields: 
3D printing
S3 EU priority areas: 
Accomodation (hotels, camping)
Travel agency, tour operator & other reservation service & related activities
Emerging industries: 
Environmental Industries
Areas of specialisation of the cluster not covered above: 
Tourism
Composition of the cluster
Total number of members: 
66
Number of SME members: 
36
Number of research organisations/universities/technology centres: 
2
Number of other ecosystem actors : 
28
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
Cluster Strategy
Mission/Objectives: 

The overall objective

Increasing the competitiveness of the tourism sector in the South-West Oltenia region by building a unified regional brand and innovation of tourism product, so that by 2020 Oltenia will improve its position as a Romanian tourist destination, on national and international level, and the annual tourist flow will increase by 15% (about 50,000 tourists a year).

Specific objectives:

·         Development, modernization and maintenance of relevant infrastructure to facilitate the development and promotion of tourism and the companies involved;

·         Definying the identity and regional tourism brand and promotion of the pole;

·         Development of innovative and creative marketing tools of tourism products;

·         Capitalization of natural resources and sustainable tourism development;

·         Development of training on topics relevant to the tourism sector in terms of stabilization and expansion of the labor market in this sector;

·         Improving organizational capacity and accessing funds and implementing projects ability of the members pole.

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of collaboration between members
Provision and facilitation of access to training for members
Details of support services: 

Organisation of working groups

Participation in thematic events and workshops

Participation in trade fairs

Organization of events/workshops

Distribution of information about funding programmes and possibilities

Thematic events and workshops only for participants

Presentation of the cluster and its participants on trade fairs

Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
Canada
China
El Salvador
Our cluster organisation undertook the following international activities to support our members: 
Support to collaborative activities/etc.
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Austria
France
Malta
Spain
Our cluster organisation undertook the following trans-national activities to support our members: 
Support to collaborative activities/etc.
Support Programmes
Participation in Funded Support Programmes: 
Promotion
Success Story / Achievements: 

The cluster was part of the target group of CLUS3 project wich was by South-West Oltenia Regional Development Agency within an international consortium together with partners from Spania, Italy, Czech Republic and its main objectives was the develpment of certain economic sectors in South-West Oltenia Region. A strategic document was elaborated wich is the base of the wellness tourist development in South-West Oltenia Region.

Why should partners choose you for cooperation?: 

Because SW Oltenia RDA, the Management Entity of South-West Oltenia Automotive Competitiveness Pole, has over 17 years of experience in implementing national and European funding programs.

The Agency participates in events and economic missions that aim to promote the region, promoting projects of regional and local interest, as well as interregional cooperation, partnership-based projects, identifies and analises opportunities to achieve partnerships between different institutions, public and private entities to promote the region interests.