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PMAG Packaging Cluster

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General Information
The date when the cluster organisation was established: 
Friday, 25 January, 2019
Number of staff in the management team of the cluster organisation : 
Membership to other networks/partnerships: 
Cluster Management Team: 
Cluster Manager
Languages spoken: 
Sectoral and Industrial Focus
Sectoral Industries: 
Paper and Packaging
Technology fields: 
Foil, fils
Plastic bags
Emerging industries: 
Advanced Packaging
Composition of the cluster
Total number of members: 
Number of SME members: 
Number of start-ups among SME members: 
Number of larger company members: 
Number of research organisations/universities/technology centres: 
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
Larger Company
Larger Company
Georgian Packaging
Larger Company
Akaki Tsereteli State University
Kutaisi University
Research Organisation
Cluster Strategy


Supporting the packaging industry and individual members to enhance competitiveness and scale up through synergies of collaboration across the value chain.

Union: Visibility and Authority

Enhance visibility and authority of industry through advocacy with Government and other institutions, such as donors and international organizations and through being active member of European cluster community

Hub: Industry Scale Up

Enable scale up and access to the markets through industry knowledge generation, enabling networking platform, and facilitating collaborative efforts

Center of Excellence: Corporate Efficiency

Enable corporate efficiency improvement of members through knowledge transfer, human capital development and access to technology/advisory services

Do you have a formalised strategy?: 
Do you have a specific strategy focus that addresses internationalisation ?: 
Support services provided: 
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of collaboration between members
Support of knowledge transfer
Provision and facilitation of access to training for members
Details of support services: 

PMAG is designated to provide three type of service:

1. Common services

2. Project services

3. Profit-generating services

Common Services

Common services are an integrated part of the routine daily operations of PMAG and are equally available to members of the cluster. The common services are financed through the membership fees but can be additionally funded by the available reserves in the budget.

The common services are:

§ Facilitation of collaboration between members

  • News and information sharing among members
  • Opportunity identification for unified procurement/cost saving (expert service for all or some members)

§ Advocacy of industry interest 

  • Regular screening of the industry, aimed at identification of important topics for industry, and development of advocacy strategy and activities
  • Informing/advocating government and international/donor organizations on industry interest
  • Making association present on discussion of legislative initiatives

§ Access to technology and support services

  • Conducting periodic needs assessments (capacity development, technology, etc)
  • Maintenance of databases of local and international engineers (technology experts)
  • Maintenance of database of local and international machinery/technology producers and suppliers - Not this year
  • Enabling access to certification of ISO/Food Safety, etc.
  • Enabling access to audit services
  • Enabling access to ERP/Business Process Automation
  • Enabling access to advisory services
  • Enabling access to national/international fares/exhibitions and other relevant events 

§ Periodic Information dissemination and trend-scouting (ideas for innovative projects)

  • Periodic reporting on the industry condition (semi-annually, quarterly)
  • Organizing of periodic industry internal workshops for sharing of knowledge 
  • Conducting periodic value chain assessments 

§ Provision and facilitation of access to training for members

  • Develop annual training needs assessment
  • Enabling access to capacity development services

§ Access to public support  

  • Facilitation of support programs with donors
  • Enabling access to governmental programs and financing

§ Promotion of activities (marketing/ visibility)

  • Maintenance of the website
  • Maintenance of the visibility through various electronic resources and platforms, such as tradewithgeorgia.com, www.clustercollaboration.euand other

§ Access to private funding 

§ Enabling access to IFI funding such as EBRD, Gazzele Finance, Partnership Fund



Project Services:

Project services represent a set of activities, directly or indirectly connected to the initiation and implementation of projects. The project services are financed by the project budgets, the funds for which are mobilized through grants, support programs, available reserves in the budget and contributions by members or third parties, as well as by combinations of the listed sources.       The project services are: 

  • Lead generation
  • Proposal writing
  • Negotiation
  • Fundraising
  • Project management
  • Project administration.   

Profit-generating Services:

Profit-generating services represent custom activities, delivery of which are requested by individual members, group of members, of by the third parties. The services are financed by the requesting parties, according to pre-agreed and/or negotiated price and rates.  

The profit-generating services are (but are not limited to): 

  • Customized research
  • Customized capacity development services (training, coaching)
  • Customized expertize/advisory
  • Access to specific resources
  • Negotiation with third parties
  • Enabling of joint procurements (goods and services)


Cooperation Activities
International Cooperation
The main countries addressed by the cluster organisation outside Europe: 
Our cluster organisation undertook the following international activities to support our members: 
Participation at missions/events/study visits/fairs
European Cooperation
The main countries addressed by the cluster organisation in Europe: 
Our cluster organisation undertook the following activities in Europe to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

On December 9-13, 2019 a five-day study tour in Hungary was organised. Georgian delegation included founding members of PMAG Packaging Cluster (Fabrica1900, Georgian Packaging, Megaplast, GreenPack, Georgian Paper Mill, CaucasPack, and Poliedro) as well as civil servants from Ministry of Environment Protection and Agriculture of Georgia, Ministry of Economy and Sustainable Development of Georgia and Enterprise Georgia and representatives from State Attorney’s Administration in Kakheti.

On the first day of the Study Tour, our delegation was welcomed by DBH Group, Omnipack. We got acquainted with Cluster Management Practices, starting from simple definitions and origins of clusters to challenges of setting up and operation of cluster, as well as traps to avoid in early stage of cluster creation. Following days our  delegation visited various factories from Omnipack cluster in order to see learn from their experience. We have even visited Obuda University, which is the main knowledge base of Hungarian print media, paper and packaging technology. Representatives of the Obuda University held a special presentation for the Georgian delegation stressing our attention at the educational programmes focusing on packaging sector. On March 3-5 PMAG Packaging Cluster Manager attended the WarsawPack, where the cluster was invited by the Polish packaging Cluster - Natureef. During the WarsawPack event our cluster has set up future cooperation plans with Natureef. In addition, we had a chance to meet up and have a networking event with Ukrainian packaging cluster as well. Similarly, future plans have been discussed with Ukrainian cluster representatives and PMAG plans to have a study tour in Ukraine in upcoming months.

Which clusters do you collaborate with?: 
OmniPack - EU
Natureef - EU
Regional Cluster of Polygraphic and Packaging Industry - Ukraine
Support Programmes
Participation in Funded Support Programmes: 
Success Story / Achievements: 

Even though the Association has been registered for more than a year, it only now became a CMO which is transforming association into a packaging Cluster, therefore, there are not that many success stories for now. However, the cluster has already managed to receive financial support from UNDP Georgia (United Nations Development Programme) as well as USAID Economic Security Program which is a guarantee that there will be plenty of achievements and success stories.