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Romanian Textile Concept

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General Information
The date when the cluster organisation was established: 
Monday, 23 May, 2011
Number of staff in the management team of the cluster organisation : 
1-5
Regions: 
Bucureşti - Ilfov
Cluster Excellence Label: 
Silver Label
Membership to other networks/partnerships: 
NameWebsite
CLUSTERO
The Balkan & Black Sea Cluster Network
NOATEX metacluster
Danubius Design
European Fashion Council / Romanian Fashion Council
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Sara
Wechsler
Cluster Manager
+40.21.319.75.16
office@romanian-textile.ro
Laura
Manciu
ECCP Responsible Person
+40.21.319.75.16
office@romanian-textile.ro
Mirela
Puiu
Internationalisation Responsible
+40.21.319.75.16
office@romanian-textile.ro
Languages spoken: 
English
French
German
Italian
Romanian
Spanish
Sectoral and Industrial Focus
Sectoral Industries: 
Apparel
Footwear
S3 EU priority areas: 
Textiles, wearing apparel & leather& related products
Composition of the cluster
Total number of members: 
53
Number of SME members: 
32
Number of larger company members: 
5
Number of research organisations/universities/technology centres: 
5
Number of other ecosystem actors : 
11
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
Cluster Strategy
Mission/Objectives: 

There have been stipulated 4 main strategic objectives, correlated to the ones form the National Development Strategy of Romania and to the ones from the European Strategy (until 2020):

A. Creating a management structure for the cluster

B. Economic development based on research - development - innovation

C. Industrial policies adapted to the globalization era

D. Promoting an economy with a higher occupational rate of the work force

The strategic lines of the cluster aim to the economic development of its members: the development of the products through added value by implementing innovative ideas both on the level of the products and of the management, creating start-ups and spin-offs, involving the producers in research projects, promoting the products made by the members of the cluster, creating a brand of the cluster, internationalization of the members, uniting the members, training and qualifying the personnel involved in and necessary for the industry by implementing new learning methods, developing new concepts by the cooperation of the traditional artisans with the modern designers. Thus, the management of the cluster has elaborated also a marketing strategy and a communication strategy of the cluster in order to promote the products of its members.

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Access to the European Internal market
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of collaboration between members
Periodic Information dissemination
Promotion of activities (marketing/ visibility)
Details of support services: 
  • Supporting the members in participating to international trade fairs with public funding
  • Creating the brand and the collection of the cluster
  • Participating in fairs with common booth with the cluster’s collection
  • Organizing thematic and/or business/commercial-based events (workshops, seminaries, conferences, trade missions, hosted-buyers events, a.o.)
  • Disseminating information about public funding
  • Writing projects with public funding for its members
  • Initiation of third-party funded innovation projects with the participation of the cluster management (R&D and non-R&D)
  • Initiation of collaborative R&D and/or innovation (or non-R&D) projects between the members
  • Market researches offered to the members
  • Promotional materials (web site, Facebook page, leaflets, roll-ups, calendars, pens, agendas, a.o.)
Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
None
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Bulgaria
France
Germany
Norway
Spain
Our cluster organisation undertook the following trans-national activities to support our members: 
Participation at missions/events/study visits/fairs
Please explain: 

- Participation of the cluster organisation in trade fairs / trade missions / conferences abroad to present the cluster and its participants (Brussels, Lyon, Vienna, Ulm, Sofia, Paris)
- co-organizing international events (the Tex-The international conference, RFTB fair)
- initiating the Romanian Fashion Council (member of the European Fashion Council)
- organising trade missions (Paris) , hosted buyers events

Support Programmes
Participation in Funded Support Programmes: 
Project NameName & Description (Regional/National)Link (Regional/National)

"Development of the Romanian Textile Concept Cluster"

Sectoral Operational Programme “INCREASE OF ECONOMIC COMPETITIVENESS” - national Programme with EU funding

Promotion
Success Story / Achievements: 

- the ellaboration of the cluster brand and of the first collection, called ‘MARAMA’, as a cooperation between the designers and the producers from the cluster;

 

- participation in a SESEC European project regarding the efficiency increase of the energy consume “Sustainable Energy Saving for the European Clothing Industry”, project which led to the maximisation of the efficiency of energy consumption of the mebmers, and to the reducing of the financial costs by up to 20% of the total energy expenses.

 

- Participation in the SEE CLOUD Transnational Project "Clusters Orientation towards Up-to-date Technologies and Models for Common Development", included in the EU Transnational Cooperation Programme for South-East Europe, Priority Axis: Facilitating the innovation and entrepreneurship, Area of Intervention: Improving the Framework Conditions and Opening the Road to Innovation – initiated by the Executive Agency for Higher Education, Research, Development and Innovation Funding – finalised with innovation benchmarking audits and reports for the members of the cluster

- Silver Label of Excellency granted by ESCA