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Transilvania LifeStyle

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General Information
The date when the cluster organisation was established: 
Friday, 9 May, 2014
Number of staff in the management team of the cluster organisation : 
1-5
Regions: 
Nord-Vest
Membership to European Strategic Cluster Partnerships (ESCP-4i or ESCP-S3): 
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Augustin
Fenesan
Other
+40732401140
transilvanialifestyle@gmail.com
Radu Adrian
Mlesnita
Cluster Manager
+40722354447
transilvanialifestyle@gmail.com
Simona
Otel
ECCP Responsible Person
+741397489
transilvanialifestyle@gmail.com
Languages spoken: 
English
Romanian
Sectoral and Industrial Focus
Sectoral Industries: 
Education and Knowledge Creation
Hospitality and Tourism
Technology fields: 
Creative products
Education and Training
S3 EU priority areas: 
Creative, arts & entertainment activities
Development of regional cultural & creative industries
Emerging industries: 
Bio-pharmaceuticals
Creative Industries
Areas of specialisation of the cluster not covered above: 
Life style&quality
Composition of the cluster
Total number of members: 
52
Number of SME members: 
36
Number of start-ups among SME members: 
0
Number of larger company members: 
1
Number of research organisations/universities/technology centres: 
5
Number of other ecosystem actors : 
10
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
NameWebsiteType
USAMV Cluj
Technology Center
UAD Cluj
University
Proplanta Cluj
SME
APM - CAT Cluj
Research Organisation
Cluster Strategy
Mission/Objectives: 

Transilvania LifeStyle Cluster (TLSC) by APM Cluj-Napoca is administrated by APM - Asociatia Patronilor si Meseriasilor (Employers and Craftsmen Association) from Cluj-Napoca. The founding members of the cluster decided not to create a new juridical entity but to give the administration / accounting activities/responsibilities for a simple reason: not to create a parallel bureaucratic mechanism, but to use the competences, tradition and image of the APM (founded in 1871) in the NV Transilvania region.

Transilvania LifeStyle Cluster (TLSC) by APM Cluj-Napoca, participate to projects and initiatives that improve the creative industries and culture for increasing the life quality,  integrate and support the quality of life in the business environment of the SMEs, implement partnership projects regarding high standards of living, test-validate the scientific results or protototypes, disseminate and promote HighTech products/services for better living.

The Transylvania Region is experiencing constant growth in research, innovation, education, culture, services, all aiming to increase the quality of life and the level of lifestyle. Cluj-Napoca is the capital of the region, established by the Romans in 124 a.d., have tradition in the creative industries and culture, beeing the most dinamic comunity: www.clujbusiness.ro

The internationalization and relations’ development of the Transylvania Region with other communities of Europe and around the world have created an effervescent phenomenon by bringing ideas, technology and daily life activities for the citizens. The impact consists of developing the research and innovation, as well as the practical application of the new concepts and style of living, considering the traditional creative industries as the main sustainable sectors for better living.

The TLSC represents and promotes companies, specialists and artists of the sectors involved in lifestyle, such as:

  •   Arts&Culture
  •   Education
  •   Entertainment: CULTainment,ARTainment,EDUtainment using HighTech Culture
  •   Food&Restaurants
  •   Drinks&beverage
  •   Gastronomy and Culinary Art
  •   Health
  •   Beauty&Wellness
  •   MultiMedia
  •   Places&Spaces
  •   Shops&Market
  •   Sport&Lesuire
  •   Fashion
  •   Style&design
  •   Technology&Innovation
  •   Tradition&Folklor
  •   Travel
  •   Transport

The main activities of the cluster are: to develop and support lifestyle activities for the business community and citizens, to provide consulting, training, coaching, design and other services needed in different innovatie processes, to offer practical trainings in different areas in the domanis related to the quality of life and lifestyle, to stimulate and support the interaction between the members of the organization by optimizing the communication process inside and outside the cluster, to attract new SMEs and units of research-development and innovation, to develop the international collaboration between enterprises, organizations and similar institutions interested in improving the quality of life and lifestyle.

The Transilvania Lifestyle Cluster’s projects:

  •  are based on  SCIENCE-2-CULTURE, BUSINESS-2-CULTURE and  IBI (Innovation – Business – Internationalization);
  •  develop our new concepts: CULTainment, ARTainment, EDUtainment, based on HighTech Culture and sustainable entrepreneurship;
  •  interact multi-cultural, multi-sensory and multi-disciplinary.

The 16 engines for the internationalization push Cluj-Napoca / Transilvania -> GO International -> GO Multisensory.

Transilvania LifeStyle Cluster is co-organizer of the 

 International Conference of LIFE Sciences and Technology for WELLBEING (LIFE1830.05 - 01.06 2018.

LIFE18 Conference, organized for the first time in Romania, aims to offer a large range of scientific and technological approaches to improve the quality of life, touching the multisensorial capacity of humans to adapt to the natural or social environment and to find new and innovative solutions for wellbeing.

USAMV Cluj-Napoca aims through this creative event to accelerate the increase of life quality as well as the international lifestyle in Cluj / Transylvania and to establish the new innovative and sustainable trend: GO Multisensory -> GO International.

Cluj-Napoca's intelligent community and Transilvania LifeStyle Cluster sustain local researchers, producers and vendors to develop the high creativity, as well their efforts to compete and cooperate with partners in the European Union and around the world.

For this edition, our main focus is on Healthy Nutrition / Food and Healthy Beauty / Cosmetics, using the same plants, fruits, vegetables, natural ingredients. Let's discover and innovate together in the multi-sensorial fields of all senses for wellbeing.

Our work is in the context of celebrating 100 years since the union of Transylvania with Romania (1918-2018) and of preparing Romania for the presidency of the Council of the European Union (2019).

Place & Contact , Agenda , RegistrationParticipants and Speakers , Support and Sponsors

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
Yes
Services
Support services provided: 
Internationalisation support (= Access to third countries markets)
Direct advisory services
Innovation Management / Support of innovation processes (internal, external)
Location promotion / attraction of Foreign Direct Investment
Details of support services: 

INTERNATIONALIZATION of our SMEs and community are top priorities. We need not only the export-import or cooperation activities with European partners, but also the access to third countries markets.

Our stratey proposed to local and regional authorities is summarized: 

INTERNATIONALIZATION is necessary to strengthen the cluster's creative industries.

For this purpose, we recommend developing relationships with the Cluj-Napoca City Hall and the Cluj County Council, other institutions, for the use of all the huge external resources our community has.

To this end, we are focusing on 10 powerful engines of foreign relations development and international cooperation in Cluj:

   1 - Twin Cities (http://www.primariaclujnapoca.ro/orase-infratite.html), represents a unexplored treasure and represents a resource for cultural, economic, creative-innovative exchanges;        The cluster should support the Local Council to initiate new approaches to increase the number of twin cities and provide the necessary technical assistance to annually cover at least 2-3 cities of interest on all meridians.

   2 - The Cultural Centers of UBB Cluj (http://www.ubbcluj.ro/ro/structure/unitati/centre_culturale_straine), constantly develop creative events and are supported by foreign embassies, essential channels in the development of the international relations of the Cluj community.

   3 - The Honorary Consulates (http://www.ambasada.ro/search/cluj.html) and the foreign economic representatives in Cluj-Napoca became antennas for the enhancement of the information exchange and the actual support given to the Cluj companies.

   4 - The Cluj and Transylvanian diaspora in Europe, America, Australia, the Orient ... is our most important personal and permanent connection with more than 2.5 million fellow citizens working in companies, institutions, organizations or freelancers.

   5 - The current and ongoing destinations related to our International Airport (http://airportcluj.ro/information-passengers/destinations) represent localities where not only part of the diaspora, but also a part of our direct relations business and culture, just a few hours away. These cities must be close to both communities and mayors / counties.

   6 - Representatives of foreign firms in Cluj are a source of resources, requests, offers, contacts and partnerships, won by intelligent Cluj in the last quarter of a century.

   7 - Residents and foreign students in business or studies, cultural or educational activities, etc. Will bring the sustainability of external relations in the next decade.

   8 - The Cluj people employed in diplomacy, the economic representatives from abroad, the European Commission and the international organizations will continue to support the Cluj community they come from.

  9 - Organizing conferences, exhibitions, international fairs in Cluj-Napoca and organizing economic, cultural missions abroad - classical activities in the development of international relations.

  10- Internet and social networks: Facebook, Twitter, Google+, LinkedIn, WhatsUpp ...

Developing an intelligent and coherent strategy of Cluj's external relations and providing intelligent services to the cluster of creative industries to both its members and local authorities will lead to accelerating prosperity, quality of life and an international lifestyle.

Multi-sensory creative industries for Cluj: gastronomy culture and culinary art, design-and-fashion, aromatic / medicinal plant's cultivation, extracts and cosmetics / pharma, motion-and-dance and more.

DIRECT ADVISORY SERVICES are asked by our members, partners and we want to promote international.

INNOVATION MANAGEMENT is now included in our training programs regarding the mKM - Mobile Knowledge Management, we deliver to our SMEs, universities, other members.

LOCATION PROMOTION / ATTRACTION OF FOREIGN DIRECT INVESTMENT are usual activities realized togather with our founder organizations (ex. Transilvania Business Center, ARIES Transilvania etc.) as well senior experts in foreign trade and international cooperation.

Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
Brazil
Costa Rica
French Polynesia
Thailand
Tunisia
Our cluster organisation undertook the following international activities to support our members: 
Participation at missions/events/study visits/fairs
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Croatia
France
Italy
Moldova, Republic of
Spain
Our cluster organisation undertook the following trans-national activities to support our members: 
Participation at missions/events/study visits/fairs
Which clusters do you collaborate with?: 
http://www.Cosmetic-Valley.com/
http://FranceClusters.fr/
http://BeautyClusterBarcelona.com/
Support Programmes
Participation in Funded Support Programmes: 
European ProgrammesProject NameLink
CIP/COSME

COSMETICS4WELLBEING (C4W) : A DRIVER TO INTERNATIONAL WELLBEING INDUSTRY

Promotion
Why should partners choose you for cooperation?: 

Transilvania LifeStyle Cluster is in contact with SMEs, companies, research units, universities, public institutions looking for partnership and internationalization in the Transilvania region.

Competent and happy staff offers consulting, training, technical assistance.

RA Mlesnita :     https://www.youtube.com/watch?v=l2A1Hn-YfL8