Description
As healthcare professionals prepare for Arab Health 2025, achieving business success in the Gulf Region requires more than technical expertise. Success in this market hinges on effectively connecting, communicating, and collaborating in one of the world’s most dynamic regions. Whether you are already conducting business in the Gulf or entering the market for the first time, understanding the cultural landscape is crucial.
What’s in it for you?
Join us for a 60-minute session, followed by a live Q&A, where you’ll explore essential communication strategies that will help you excel in the Gulf’s unique business environment.
Key takeaways include:
- Practical insights to navigate cultural diversity and build lasting relationships.
- Enhanced confidence to engage effectively with both local decision-makers and the expat community.
What You’ll Learn:
- Beyond Assumptions: Explore the rich diversity of the Gulf region and address common misconceptions that may hinder success.
- Cultural Curiosity: Understand the cultural nuances that shape business practices and how to avoid common communication pitfalls.
- Relationship First: Discover the significance of relationship-building for long-term success in the Gulf.
- Diplomatic Communication: Learn the art of indirect communication to work effectively with local and international stakeholders.
- Context is King: Develop the ability to "read the air" and understand how cultural context influences business outcomes.
Prepare for Success at Arab Health 2025
This is a valuable opportunity to sharpen your intercultural communication skills ahead of Arab Health 2025. You will also receive an Intercultural Playbook for Business Success in the Gulf Region, offering practical guidance to put the strategies you’ll learn into practice with confidence.
Isabella Keilani is an international communication skills and leadership trainer, ICF-certified coach, and founder of her training company, Sparkside, based in Graz, Austria. With a background in translation and interpretation, and nearly three decades of experience living and working in diverse international settings, she brings both practical expertise and a passion for intercultural communication.
Her personal connection to the Arab world, through her husband’s Arabic roots and international family, has shaped her interest in helping professionals navigate the cultural dynamics of the region. Isabella’s work focuses on ensuring clients understand the unique cultural nuances of the Gulf, enabling them to build successful relationships and thrive in one of the world’s most dynamic markets.
"Successful communication across cultures is about having a clear goal,
the right know-how, and being ready for the unexpected."