ROSSITTI GIOBATTA: SME beneficiary of the SILEO 2nd Call for Business Digital Transformation Projects

Submitted by Fabiola Simeoni on 21 October 2024

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We are pleased to announce that ROSSITTI GIOBATTA f.lli snc di Rossitti Mauro & C.Oan Italian furniture SME has been awarded under the SILEO 2° Open Call for Business Digital Transformation Projects!

Business Digital Transformation Project

Through the SILEO business digital transformation project titled “Tradition and Innovation with A.I. generative design” ROSSITTI GIOBATTA F.LLI SNC will collaborate with the technology provider /NUOVOSTUDIODRASLER, an integrated studio specializing in innovative product conception and design, to analyze the company's strengths and weaknesses to target new business opportunities and establish a new digital approach for designing and developing furniture products. The company's ambition is to revolutionize product design by merging human intelligence, tradition, skills, and experience with advanced artificial intelligence. This integration aims to create new products that are fully recyclable, material-efficient, and aligned with current and future lifestyle trends. The project's impact lies in its innovative design and proactive approach towards new markets that value intelligent and sustainable products. It is significant for providing craftsmen with novel and useful tools for the conception and design of new products.

ROSSITTI GIOBATTA f.lli snc di Rossitti Mauro & C.O. will receive indirect funding (€ 5.000) from the European Union’s Single Market Programme through the SILEO project (GA N.101074564).

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