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EU4SPORTSCLUSTERSALL

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Name: 
EU4SPORTS Clusters Alliance
Acronym: 
EU4SPORTSCLUSTERSALL
ESCP-4i Status: 
Implementation Phase - Strand2
Start of Partnership: 
Friday, 8 March, 2013
Previous initiatives: 
European Cluster Consortia 2012: 
EU4Sports
ESCP Pilots 2013: 
ESCP
ESCP-4i Charter: 
Partnership duration
24 months
Number of partners
5
Number of SMEs involved
316
Targeted third countries
China
Iran
Japan
United States

The general objective of EU4SportsClusters Alliance is to implement and test a Joint Internationalization Strategy for a European Strategic Sport Clusters Partnership (ESSCP), maximizing the potential of its cross-sectoral nature, developing new value chains and exploiting international opportunities for SMEs, specially those existing in third markets outside the
EU.

The ESSCP is made of 4 Sport Clusters (INDESCAT, Sport and Technology, Flanders’ Bike Valley and Cluster Montagne) and EPSI, covering 4 countries (Belgium, France, Netherlands and Spain), and proposes an innovative approach to exploit the cross-sectoral nature of the sports industry and brings a new vision to the industry.

It defines one final consumer (the sports practitioner) and three main value chains that deliver products and services to these consumers:
i) sport events 
ii) sport facilities
iii) consumer goods and services


Building from these value chains and its segmentation, the project will focus on its interaction with 6 traditional sectors:
i)tourism; ii) health; iii) food&nutrition; iv) IT and v) construction and vi) textile.

The Joint Internationalization Strategy will target three (3) third countries, carefully selected taking into account previous market research and consensus with sport clusters’ SMEs. These markets are the USA, Japan and China.
EU4SportsClusters Alliance will have a direct impact on 5 clusters and 823 clusters’ members (493 SMEs and 330 other institutions, such as big companies, technological and research centres, universities, etc.).

Sectoral Industries: 
Business Services
Technology Fields: 
SOCIAL AND ECONOMICS CONCERNSSports and Leisure
S3 EU priority areas: 
Creative, cultural arts & entertainment:Sports activities
Emerging industries: 
Creative Industries
Other: 

Sports industry

Partnership planned events: 
Partnership other activities: 
  • 2 International standard actions to Xina, Japan or USA will be carried out by the end of 2016 and first half of 2017.
  • Cooperation agreements to set up Joint international groups to attract new markets will be signed by the end of 2016.
  • Reverse missions will be carried out aligned with EPSI (European Partnership for Sport Innovation) major events.
  • Study tours to learn from other ESCPs experience in managing international cooperation tools and monitoring methodologies

COOPERATION ACROSS RELATED INDUSTRIES AND SECTORIAL BOUNDARIES

  • 6 sectors involved other than sport (tourism, construction, health, food and nutrition, ICT and Textile)
  • 3 Cross-sectorial value chains defined (fruit of the combination of the 3 traditional value chains (events, facilities and good/services) and the 6 consumer's segmentation selected. 
  • 80 Companies participating in the Strategic Workshops (new-value chains)

EXTERNAL NETWORK

  • 6 Partnership Agreements signed with local partners (at cluster level)
  • 48 Antennas in destination markets (supporting structures for the JIS)

JOINT INTERNATIONALIZATION GROUPS

  • 5 Number of Groups Set Up
  • 15-25 Total SMEs involved in the Internationalization Groups

  BUSINESS MISSIONS TO DESTINATION MARKETS

  • 2 Missions conducted in third markets (Xina, Japan and USA)
  • 20 SMEs taking part in each mission
  • 40 Total SMEs taking part in the business missions
  • 2 B2B events organised
  • 40 Total EU SMEs involved in B2B events
  • 40 Non-EU SMEs involved in B2B events
  • 7 Cooperation Agreements signed between EU and Non-EU SMEs

REVERSE MISSIONS TO THE EU

  • 15 Key counterparts visiting EU (public/private procurers, SMEs, opinion leaders, etc.).
  • 5 Cooperation Agreements with counterparts


1 ESSCP’s PERMANENT REPRESENTATION IN EUROPE1

CLUSTER2CLUSTER MATCHMAKING EVENTS

  • 2 ESSCP clusters managers taking part
  • 10 Cooperation Agreements with other EU clusters

  
OTHER SOURCES OF FUNDING  FOR INTERNATIONALIZATION

  • 1 Guidelines on EU funding for the sport industry (2014-2020)
  • 3 Training sessions on other funding sources (other EU programmes, national, regional or local funds, etc.)
  • 100 SMEs participating in the training sessions
Other key partners or networks your partnership is linked with in Europe and in third countries: 
CountryNameLink
Belgium
EPSI
Belgium
EEN

Partnership composition

Name Sector/Technology fields Country Regions Total no. of members Total no. of SME
Sports&Technology Business Services, Recreational and Small Electric Goods

Sports and Leisure

Creative, cultural arts & entertainment:Sports activities, Digital Agendae-Health (e.g. healthy ageing), Public health and securityPublic health and well-being

Creative Industries, Medical Devices
Netherlands Noord-Brabant 90 80
European Platform for Sport Innovation Education and Knowledge Creation, Textile Manufacturing

Creative products, Sports and Leisure

Creative, cultural arts & entertainment:Sports activities, ServicesScientific research & development
Belgium Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest 23 5
Flanders Bike Valley Recreational and Small Electric Goods, Textile Manufacturing

Aeronautical technology / Avionics, Composite materials, Nanomaterials

Creative, cultural arts & entertainment:Sports activities, Manufacturing & IndustryMotor vehicles & other transport equipments, Sustainable innovationSmart green & integrated transport systems

Blue Growth Industries, Mobility Technologies
Belgium Prov. Limburg (BE) 53 47
INDESCAT- Catalan Sports Cluster Business Services

Sports and Leisure

Creative, cultural arts & entertainment:Sports activities

Creative Industries, Experience Industries
Spain Cataluña 74 50
Cluster Montagne Construction Products and Services, Environmental Services, Hospitality and Tourism

Construction methods and equipment, Assessment of Environmental Risk and Impact, Sports and Leisure

Creative, cultural arts & entertainment:Amusement & recreation activities, Creative, cultural arts & entertainment:Sports activities, Sustainable innovationSustainable land & water use

Creative Industries, Experience Industries, Mobility Technologies
France Rhône-Alpes 205 167