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Agri-business innovation in Latin America and its cultural insights

The innovation and digital transformation of the agri-business sector in Latin America has undoubtedly evolved rapidly in recent years.

The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This CUBE IN webinar, organised in collaboration with ENRICH Brazil, will illustrate how the agri-business sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. It will also provide cultural insights into doing business in this region.

The speakers in this webinar are Daniel Langue, Innovation Manager of Powertrain Division at Bosch Latin America, who will talk about agri-business innovation in Latin America, and Christian Filli, Associate Partner of Hofstede Insights, who will provide cultural insights into doing business in Latin America. 

Find out more information and register here.

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