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The European IP Helpdesk Annual Event 2019: Go-To-Market-Strategies

For its annual stakeholder event, the European IP Helpdesk Team has decided to set the focus on the key role of Intellectual Property when it comes to successful go-to-market-strategies.The event will take place on 26 November 2019 in EASME's premises in Brussels. It will be an ideal opportunity to look at diverse go-to-market strategies from various perspectives and to win new insights. 

No matter how disruptive and innovative a research project is or how potentially groundbreaking its impacts are, everything would fall into pieces without a solid and coherent go-to-market strategy. 

A go-to-market strategy is an action plan that specifies how one will reach target customers and achieve competitive advantage. Its purpose is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. 

With its short talks structured in three parts the European IP Helpdesk Annual Stakeholder Event will offer a great opportunity to hear first-hand explanations of European Commission internal go-to-market support initiatives. It will also give the chance to benefit from valuable hands-on experiences shared by international consortia that successfully valorised their project results and to exchange perspectives and ideas with other stakeholders in the field.  

Registration deadline: 21st of November, 11am CET

The news was published on ec.europa.eu website here. © European Union, 1995-2019

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