Description

The event will be an opportunity to exchange information on the importance of intellectual property (IP) for European SMEs doing business in Latin America, China and Southeast Asia. If an SME goes international without protection, its brand is vulnerable to copycats, and its intellectual assets are exposed to risk. More specifically, the event will aim to:

  • inform SME intermediaries on the SME instrument and the IP services offered by the Helpdesks (with live case studies from companies);
  • train SME intermediaries on relevant IP topics that can be applied horizontally across the three regions; and

  • create an ongoing dialogue/discussion among participants about the importance of IP for SMEs in the light of the three different economic sectors

This event is jointly organised by the China, Latin America and South-East Asia IPR SME Helpdesks, three initiatives funded by the European Union.

The programme includes:

Wednesday, 27 March 2019, Brussels

  09:00 - 09:30         Registration/Networking morning breakfast 

  09:00 - 09:45         Opening session

Welcome speech by Ms Natalia Martinez (Head of Unit, EASME)

 09:45 - 11:00           EC Session – the EC tools at the service of SMEs

  • Presentation of the European Innovation Council by Pierre Roubaud (Head of Sector, EASME, SME instrument unit)

  • Presentation of the SME instrument by Pierre Roubaud (Head of Sector, EASME, SME instrument unit)

  • Presentation of the International IPR SME Helpdesks by HDs project managers

  • Q&A

 11:00 - 11:15           Coffee break

 11:15 - 12:30           Testimonials, case studies and training

  • 11:15-11:25 Case studies China IPR SME HD

  • 11:25-11:35 Case studies SEA IPR SME HD

  • 11:35-11:45 Case studies LA IPR SME HD

  • 11:45-12:15 Train-the-trainers session

  • 12:15-12:30 Q&A

12:30 - 13:30          Networking lunch break

13:30 - 14:30          Sector focused interactive panel

14:30 - 14:45          Closing remarks by Harrie Temmink, Deputy Head of Unit, DG GROW

14:45                      End of meeting

More information as well as the registration link are available on the event website.  

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