In the aftermath of the covid-19 crisis, surviving and successful will be those companies based on a very well done strategic planning.

Still, what does it mean to have a good strategy.

According to a recent study published by Harvard Review, most strategies fail because they are no strategies at all. 

Communication of the strategy logics, getting away from the top-down processes, letting selection of priorities happen organically and making the change a default issue are most important ingredients of a successful strategies, according to the authors. 

Read more on  https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies