Employing more than 12 million people in the EU, 80% of whom work in SMEs, the creative and cultural industries (CCIs) are an important but often overlooked sector of the EU economy.  EU-Canada Comprehensive Economic and Trade Agreement (“CETA”) will enhance the Canadian consumer’s access to the EU’s creative and cultural goods, while not only benefiting the business of creative Europeans, but also the protection of their creativity. Thanks to the agreement, Canadian tariffs on European jewellery of up to 8.5% are now gone, while the EU’s CCIs will benefit from the same IP protections in Canada as in their home countries.

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