CUBE IN - A tool that helps SMEs break the culture barrier
Internationalising SMEs often focus on developed markets, such as the United States or other European countries, because they offer both a big market to grow the business, but also a degree of the familiar. Growing SMEs into businesses with global reach also means reaching out to emerging economies. And here, the unfamiliar can feel bigger and the potential market more intimidating.
We would like to introduce you herewith to the activities of the CUBE IN project, aiming to help European SMEs understand the opportunities, the culture and prepare themselves to do business within emerging economies. A free online platform where you can learn about very diverse business cultures in emerging markets: test yourself, learn about culture, attend a webinar or ask an expert on
