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Wellness Serbia

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General Information
The date when the cluster organisation was established: 
Monday, 12 March, 2012
Number of staff in the management team of the cluster organisation : 
1-5
Legal form of the cluster organisation: 
Non-Profit
Regions: 
City of Belgrade
Cluster Excellence Label: 
Other
Membership to other networks/partnerships: 
Cluster Management Team: 
NameSurnamePositionTelephoneEmail
Nataša
Ranitović
Cluster Manager
+381600202959
velnes.klaster@gmail.com
Link to team description on the cluster's website: 
http://www.wellnessklaster.rs/en/
Languages spoken: 
English
Sectoral and Industrial Focus
Sectoral Industries: 
Education and Knowledge Creation
Hospitality and Tourism
Technology fields: 
Creative services
Education and Training
S3 EU priority areas: 
E-Commerce & SMEs online
Public health and well-being
Emerging industries: 
Creative Industries
Digital Industries
Areas of specialisation of the cluster not covered above: 
Health, Wellness, Tourism, Education, Quality Standards
Composition of the cluster
Total number of members: 
38
Number of SME members: 
24
Number of larger company members: 
1
Number of research organisations/universities/technology centres: 
4
Number of other ecosystem actors : 
9
Link to the cluster members’ list: 
http://www.wellnessklaster.rs/en/clanice.php
Entrepreneurship and scale-up support facilities in the cluster's ecosystem (see "Organisation type"): 
Name and link of major players: 
NameWebsiteType
Sunny d.o.o.
www.stolovizamasazu.com
SME
Cluster Strategy
Mission/Objectives: 

Cluster mission:   Increasing competitiveness and economic growth of SME’s in the field of health, wellness and spa tourism by providing high-quality innovative services.

Cluster vision: We are centre-of-excellence for co-operation, innovation and internationalization in wellness industry in Serbia and South East Europe

Do you have a formalised strategy?: 
Yes
Do you have a specific strategy focus that addresses internationalisation ?: 
No
Services
Support services provided: 
Access to public support (regional/national programmes, innovation vouchers, etc.)
Facilitation of collaboration between members
Promotion of activities (marketing/ visibility)
Support of knowledge transfer
Innovation Management / Support of innovation processes (internal, external)
Cooperation Activities
International Cooperation
The main countries targeted by the cluster organisation: 
Turkey
Our cluster organisation undertook the following international activities to support our members: 
Promotional Activities
Trans-national Cooperation
The main countries targeted by the cluster organisation: 
Austria
Bulgaria
Croatia
Hungary
Italy
Our cluster organisation undertook the following trans-national activities to support our members: 
Support to collaborative activities/etc.
Which clusters do you collaborate with?: 
Health Tourism Cluster Vojvodina
Thermal Health Industrial Cluster, Hungary
Transilvania Balneotourism Cluster, Romania
ublic Utility of Spas and Thermal Bath of the Southern Plain, Hungary
Cluster Bulgarian Guide, Bulgaria
Support Programmes
Participation in Funded Support Programmes: 
European ProgrammesProject NameName & Description (Regional/National)
Other

- The 6th  Regional Health, Wellness and Spa Tourism Conferences, donor : CEI (Central European Initiative)

-  The 5th Regional Health, Wellness and spa Tourism Conference, donor -  National Agency for Regional Development.

- The 4th Regional Health, Wellness and Spa Tourism Conference, Donor: National Agency for Regional Development.

- Pilot project  within Project CLOUD (Clusters Orientation towards Up-to-date technologies and models for common Development), Transnational Cooperation Program SOUTH EAST EUROPE, ICT technologies implementation, Donors: ERDF, IPA, ENPI.

- Mobile shop within Android App “Health and Wellness Guide” - Donor : National Agency for Regional Development.

-Android application „Health and Wellness Guide“, donor: National Agency for Regional Development

-Organization of study tour: Project CLOUD (Clusters Orientation towards Up-to-date technologies and models for common Development), Transnational Cooperation Program SOUTH EAST EUROPE, ICT technologies implementation, Donors: ERDF, IPA, ENPI

-Application for iPhone mobiles is under construction, Donor : National Agency for Regional Development.

CEI Cooperation Fund, Call for Proposals (2015., 2014.) Support Programmes for Innovative Clusters (2012., 2013., 2014., 2015.)
Promotion
Success Story / Achievements: 

During four years operation, Wellness Cluster has been selected in a group of innovative clusters in statistic region of Belgrade by the Regional Agency for Development and European Integration Belgrade. Also, Cluster was awarded non-refundable resources by the National Agency for Regional Development (NARR) for six projects. Further, Wellness Cluster has been proclaimed as the best touristic cluster in terms of innovation, based on ICT implementation, within EU funded project CLOUD (Clusters Orientation towards Up-to-date technologies and models for common Development), which is conducted within Transnational Cooperation Program SOUTH EAST EUROPE.

Why should partners choose you for cooperation?: 

Cluster is recognized as a driving force for ehancihg competitiveness of SMEs from wellness & spa industry in Serbia. It is also recognized as an important association and an influencer in the wellness arena, by Global Wellness Summit.

WELLNESS SERBIA supports networking, exchange of knowledge and experience between members, members and industry leaders  by organizing annual regional health, wellness and  spa conferences with lecturers and participants from Central Europe (2012 - 2016). Partners: health and wellness clusters and associations from Serbia, Hungary, Croatia, Slovenia, Bulgaria, Romania, Austria and Macedonia.

Wellness Serbia is interested in for cooperation with clusters from EU countries, specialized in health, wellness, spa and tourism. Area of interest: development of project ideas and joint application for projects co-financed by EU funds, information exchange, joint activities (organizing conferences, study-tours, workshops, fairs etc) and establishing business cooperation between SMEs.