Oy Merinova Ab

Internationalisation support

Merinova supports internationalisation activities of the EnergyVaasa cluster members -  focusing on partnering with selected North African public and private entities in order to strengthen the business- and technology cooperation.

For this purpose Merinova has developed the EnergyDays concept. This is a 2-3 days long energy sector specific event with presentations on upcoming investments, technology presentations and B2B meetings and workshops.

The EnergyDays concept focuses on:

• Identification of global energy market opportunities needs and challenges.

• Establishment of strategic partnership with the main energy stakeholders in the target markets, in order to identify the best practices and recommendations related to market entries.
• Introduce the latest Energy and Clean technology solutions developed within the EnergyVaasa Cluster.
• Promote the role of the cluster organization in the industrial development and research institutions in the energy sector.
• Brings together participants from policy makers, power utilities, public and private energy companies, financial institutions, investors and research institutions.

The EnergyDays concept aims at:

• Enabling a rapid increased visibility of the EnergyVaasa cluster
• Promoting the Finnish Energy Technology potential to African key decision makers in politics, power utilities and other energy stakeholders.
• Creating direct contact networks between the cluster members and the key decision-makers of the African Power Utilities, investors and financial institutions from Africa and Europe.

Promotion of activities – marketing and visibility

Merinova implements joint marketing and marketing campaigns in order to increase the national and international visibility of the cluster and cluster members.  Selected examples include;

• The Energy Week in Vaasa; 14 events during one week in 2016.
• Energy Ambassador campaigns
• Joint Export Catalogue for the cluster members

Access to public support and funding:

Merinova initiates plans and manages joint public and private funded development projects for the cluster members

Facilitation of cooperation between cluster members

Merinova facilitates, for example, the following cooperation activities:

• Joint internationalization efforts to new markets
• Joint marketing and visibility campaigns
• Joint technology development projects

Access to European Internal Market

Merinova facilitates to the internal European markets focusing on Scotland and Sweden. The core activities include:

• Market opportunity seminars
• Well prepared B2B meetings and missions
• Joint stands at relevant exhibitions and conferences