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Packaging Cluster - News

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Branded Content as a communication strategy in the post covid era

Packaging Cluster
"Alejandro Teodoro, Godó Group, gave us some keys on how to include this methodology in the communication of our company" The concept of Branded Content is set out as a strategic communication tool that generates relevant content for our audience, with audiovisual impacts aligned with our values as a brand or company and that is integrated into different formats or media, based on the objectives of planning. The Packaging Cluster , together with Clúster de l’Energia Eficient de Catalunya and Clúster Foodservice , organized on September 18 a conference on this topic, Branded Content and how to communicate in...
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  • Sep 24, 2020
  • Serena

PACKVISION, INTELFOODPACK and SMARTLABELS are the collaborative innovation projects promoted by the Packaging Cluster that have been selected to receive public funding

Packaging Cluster
"The Packaging Cluster reinforces the industrial and technological model through three different projects such as smart labels, production systems with integrated artificial vision or a technology for the strategic and operational support of companies in the food sector"" "Proposals are part of 38% of selected projects, out of a total of more than 250 applications" On the 15th of September, the Ministry of Industry, Commerce and Tourism published the provisional list of concessions to aid in support of Agrupaciones Empresariales Innovadoras , such as the Packaging Cluster, with the aim of improving the...
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  • Sep 18, 2020
  • Serena

C2C meeting to share experiences and good practices in the generation of European innovation projects, within the framework of the SAFE SMART FOOD project

Packaging Cluster
Last Tuesday, 8 th of September, the European consortium, coordinated by Packaging Cluster, within the COSME European Cluster Excellence Programme , Safe Smart Food project, brought together different professional experts in project management for the transfer of knowledge between the entities involved. Experiences, opportunities, tips, and good practices for the achievement of excellence were shared during the conference. The implementation of joint activities to strengthen cluster collaboration amongst partners is one of the actions included in the project’s framework with the purposes of: Coaching and...
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  • Sep 14, 2020
  • Serena

The Packaging Cluster prepares the last quarter of the year, with weekly activities and conferences with professionals from the packaging sector

Packaging Cluster
"The central axes of the activity that the cluster will carry out in 2020 will be sustainability, digitization, innovation and trends in packaging" "The main objective of converging with other clusters or entities of the entire ecosystem is to enrich the content offered and expand the total knowledge, through the sessions offered" "During 2020, the Packaging Cluster has promoted more than 60 activities and conferences of interest to its members" The Packaging Cluste r team has worked during the summer to prepare the last four months of the year and offer a list of services to its associates, in line with...
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  • Sep 11, 2020
  • Serena

80% of cluster member companies believe that being part of it positions them better to face the COVID-19 crisis

Packaging Cluster
It is one of the conclusions of an ACCIÓ survey, according to which being part of a cluster has led companies to have more connection with the sector, more information and knowledge and to be able to work together on innovation projects during the pandemic. In the last year, the number of Catalan companies that are members of the 29 clusters in Catalonia has increased by 13%, which in aggregate have 2,600 members, represent 30% of GDP and generate more than 300,000 workplaces. A cluster is a group of companies and environmental agents (such as universities and technology centers) in the same sector that...
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  • Aug 31, 2020
  • Serena

Several Catalan clusters help their members to present projects for climate change in the European LIFE Program

Packaging Cluster
In the virtual session of the last 28th of July, organized by the Clúster de l'Energia Eficient de Catalunya , the Catalan Water Partnership , the Associació Catalana d’Innovació del Sector Carni Porci - INNOVACC , the Clúster de la Indústria d'Automoció de Catalunya , Eurecat and the Packaging Cluster , shared the different experiences of professionals in the presentation and development of innovative projects to combat climate change , within the framework of the LIFE Program of the European Commission. Laura Giappichelli , project advisor of the Executive Agency for Small and Medium-sized Enterprises (...
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  • Jul 29, 2020
  • Serena

The production plant in the packaging industry is being digitized with 4.0 technology to improve its processes

Packaging Cluster
The trend in the packaging industry in recent years has been the automation of industrial processes, becoming a fundamental element for improving the competitiveness of companies in the packaging sector. The cluster opted to offer an inspiring talk on the 7th of July on technology 4.0. applied to the packaging production plant, with the member companies TAI Smart Factory, KUKA and AIS Vision Systems. Tai Smart Factory , a multinational that manufactures and develops software for the management and capture of data from the production plant (access control, quality, maintenance and technology) , works on the...
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  • Jul 09, 2020
  • Serena

The concept of transcendence to lead successful teams

Packaging Cluster
In the last Packaging Brunch Corporate organized by the Packaging Cluster , we enjoyed the speeches of the regular collaborator Albert Riba , serial entrepreneur and disseminator, as well as that of José Luis Llorente , Olympic Silver and expert in high performance teams . On the 3rd of July, we were offered a small capsule of what it means to incorporate transcendental leadership into our company strategy, to cultivate the mind and enhance our managerial skills. During the webinar, the importance of incorporating transcendence , as a trip to an unknown, uncertain future, into our business strategy has been...
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  • Jul 06, 2020
  • Serena

The Packaging Cluster presents 6 innovation projects to improve the competitiveness of SMEs, together with several members of the entity

Packaging Cluster
16 companies and entities participate with innovative value-added proposals for the industry and an estimated budget of more than € 800,000 On the 22nd of May, grants were published to support Innovative Business Groups for 2020, with the aim of improving the situation and competitiveness of SMEs through support to clusters. These groups help to alleviate the consequences of market deficiencies, related to problems of size and coordination, by generating networking between companies that are part of the innovative ecosystem, thus establishing knowledge flows and providing examples of good practice at the...
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  • Jul 01, 2020
  • Serena

The Packaging Cluster holds its Annual Assembly virtually

Packaging Cluster
Every year, the Packaging Cluster brings together the representatives of the member companies of the organization at its Annual Assembly , a meeting point for the packaging sector that presents and debates the key issues to define the future of the cluster. On this occasion, the meeting was held on the 17th of June in a virtual way, given the impossibility of organizing face-to-face events due to the health crisis, with about 90 participants . Artur Costa , CEO of Carinsa and President of the cluster , began the session by welcoming the associates present. The president revealed all the work that the entity...
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  • Jun 25, 2020
  • Serena

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