Boomer Challenge contest - pitch your food innovation for healthy seniors

Submitted by Anne-Céline Renaud on 07 November 2018

In order to address the growing markets of food products adapted to the tastes and usages of ageing consumers, Vitagora and Mondelez have partnered to launch a contest for startups and SMEs – the Boomer Challenge.

This contest offers food startups and SMEs from anywhere in the world the chance to win cash prizes, professional acceleration support and valuable business contacts to get their food innovation onto the world marketplace.

The contest is looking for all types of innovations that can be applied to the markets of packaged food and drinks adapted to the tastes, usages and/or nutritional needs of healthy seniors 65+ years old: Food products, drinks, ingredients, technologies, packaging, business models…

The deadline for applications is November 23rd, 2018. The selected finalists will be invited to pitch their innovation in Paris on December 10th and 11th, 2018. Their airfares and accommodation for the finalists are paid for by the contest.

Any startups or SMEs interested within your ecosystem?

The contest is open to all nationalities so the startups and SMEs and is a great way for them to get access to major potential business partners.

All details of the contest are to be found here on the Boomer Challenge website: www.boomer-challenge.com

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