It’s a new dawn! The 1000+ members of Cap Digital and 130+ members of PICOM, the Hauts-de-France retail hub, have spoken out in favour of PICOM joining our collective! Cap Digital continues to grow and offers a unique opportunity for innovative players in the trade to develop cross-functional collaborations with our members, particularly in the field of data, artificial intelligence, urban space and the mobility of tomorrow!

A unique alliance for a retail transformation

The best of French digital innovation joins the best start-ups and large retail chains.

Since the beginning of 2019, the governance of Cap Digital and PICOM have been working on this merger. This merger should make it possible to respond to the structural transformations that are at work on the retail market. It intends to address three major challenges that are shaking up all the players in the trade:

• The increase in technological intensity in a sector that is undergoing digital and omnichannel transformation
• The profound change in expectations and consumption habits
• The rise of questioning around distribution models

Charles Huot, the President of Cap Digital, said "this merger offers a unique opportunity to all of our members to develop new projects: retail players are carrying a huge amount of data that will be able to be exploited by members of Cap Digital. From the most upstream supply chain to the end customer, very complex systems are emerging, for which the players in artificial intelligence and IoT in particular can bring significant gains to the entire market. More generally, this merger allows Cap Digital to complete its positioning: "putting people at the heart of technology". After the individual patient, the internet user, the spectator, the city dweller, Cap Digital now includes the citizen-consumer as end user of the innovation developed by its members."

To find out more, see here.