The National Packaging Congress 4.0 will show new trends in packaging as a tool to seduce our target

Submitted by Serena Rebollo… on 02 December 2019

Pick & Pack will analyze the role of containers and packaging as marketing elements, as well as the use of technologies such as nanotechnology, blockchain or 3D Printing in the packaging sector.

Experts and professionals from the sector can present their applications to participate as speakers at the National Packaging Congress 4.0

Packaging is no longer only an industry that produces packaging and product containers, but has become a factory of strategic elements of communication and marketing. The new packaging designs have become a tool to seduce the customer and increase business sales. A paradigm shift that has turned this industry into a transversal sector in many economic activities. In this context, the National Packaging Congress 4.0, held within the framework of Pick & Pack from the 12th to the 14th of February, 2020 in Barcelona, ​​will analyze the new trends in packaging as well as the technological innovations applied to this industry.

Some studies show that more than 60% of consumers choose a product for packaging, while 41% repeat according to their first interaction with the packaging. In the words of Marina UcedaPick & Pack‘s Manager, “in this decision, consumers value ease of use, the information it provides or the application of intelligent and interactive systems. Smart packaging has become an increasingly important trend for the sector, contributing to consumer loyalty. For this reason, Pick & Pack has set out to analyse the role of design packaging as communication elements, and to discover the different applications of neuromarketing“.

The packaging of the future is marked by containers that, in addition to preserving the product, have the ability to seduce the customer through personalization and emotions. Always without forgetting the commitment to sustainability ”, highlights Àlex Brossa, Cluster Manager of Packaging Cluster, co-organizers of the National Packaging Congress 4.0. Thus, Pick & Pack, which hopes to bring together more than 7,000 professionals and 180 international experts in the sector, will discover how sustainable packaging and e-commerce can go hand in hand, as well as discuss the concept of Greenwashing.

The industry 4.0 brings new forms of intelligence, knowledge and management skills that are already a reality in many sectors, such as packaging. In this way, experts will explain the technologies that will help the industry move towards competitiveness and sustainability. Nanotechnology, biotechnology, photonics, 3D Printing and blockchain will be some of the solutions for to the packaging industry that will be presented at the Congress.

Digitalization is profoundly changing society and the business fabric at great speed. A context that forces companies to rethink all kinds of processes and introduce solutions that drive digital transformation in the packaging sector. All these challenges and opportunities offered by artificial intelligence, cybersecurity, the industrial cloud, IoT, automation or collaborative robotics will be debated at the National Packaging Congress 4.0“, says Marina Uceda, Event Manager of Pick & Pack.

A congress that will bring a new vision to the packaging industry and will respond to the needs of each segment with different vertical forums for food and beverages, retail, cosmetics and beauty, pharmaceuticals, automotive, electronics and industrial goods. All experts and professionals in the packaging sector can still present their candidatures to participate as speakers in the National Packaging Congress 4.0 and thus contribute to the growth of the sector and together set the challenges of the future in Pick & Pack. Present here.

Cluster organisation
Share this Article