"The master has a top-level teaching staff, with more than 20 teachers from companies such as Nestlé or Kuka, also members of the cluster"

This October, the first edition of the Master in Marketing, Branding, Digital Environment and Sustainability will be launched, promoted by the University of Barcelona and with which the cluster has wanted to collaborate actively. This master aims to develop knowledge in the direction and management of a brand and the definition of its strategy from a rigorous, innovative and creative approach, taking into account sustainability during the process.

The cluster has collaborated with the University in the realization of the study plan that contributes themes and high-level professors, highly focused on Marketing in the industrial field. On the other hand, the cluster will participate in the sessions as a teacher specialized in Sustainability and Branding, giving a broad vision in terms of the SDGs, Corporate Social Responsibility and, above all, Sustainability.

The program is structured in 9 complementary modules that will serve to develop the knowledge and improve the skills necessary to manage Marketing and Branding, from a transversal perspective of the digital environment and sustainability. The course will end with a final project, which will help students to understand how to develop a good Marketing plan, taking into account all the concepts they will acquire during the master.

The course will be developed through an exclusive methodology oriented to the participation of students, since the master seeks to meet the expectations of students through practical exercises, visits to companies, internal discussions, tutorials, etc.

The master aims to give a 360 ° vision of what Marketing is today, with a top-level teaching staff with more than 20 teachers from companies such as Nestlé or Kuka, who apart from being part of the faculty, are members of the cluster. 

Thanks to this collaboration with the University of Barcelona, all the members of the cluster will be able to enjoy a discount on the course fees. For more information visit the master's website or send an email to info [at] packagingcluster.com