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PROGRAME – BEAUTY INTERNATIONAL MARKETS DAY

09.10 Institutional Welcome

  • D. Jordi Baiget i Cantons    Conseller d’Empresa i Coneixement de la Generalitat de Catalunya
  • Da. Montse Martí                  Presidenta del Beauty Cluster Barcelona

9.15 Strategic Thinking: ¿Why go abroad and what to predict before?  

9.35 International Marketing Strategy. Market adaptation vs standardization 

  • Josep Franch. Profesor Dpto. Marketing. Dean ESADE Bus. School

9.55 Making business in America – Practise case

  • USA – Aethern Nutricosmetics
  • COLOMBIA - Bella Aurora Labs
  • CHILE - Laurendor

10.40 Coffee Break

11.00 Experiences in internationalization

  • FRANCE - Fit4ever & Cosmetic Valley
  • SPAIN – Pascaud
  • GLOBAL & UK – Quadpack
  • LEBANON/S. ARABIA - Nophie
  • MOROCCO/ALGERIA–Carinsa
  • WEST AFRICA – Acció
  • ARABIA / IRAN – OhWhite
  • CHINA CROSSBORDER – Martiderm
  • SINGAPORE– Eurofragance
  • SOUTH COREA – Anubis Cosmetics

14.00 Networking Lunch

15.00 Internationalization through the online channel -  Àlex Vallbona

15.30 Claims - Packaging, Brand. Protection. Key issues – Conchita M.

16.00 Legal Thinking – Aspects to consider in international contracts ans the protection of intangibles – Teresa Barceló

16.30 Financial prespective – International Buy/Sell Risks. How to cover them.

16.50 Main differences in international regulations. Risk assessment.

17.10 ICEX: Instruments for the internationalization of Catalan Companies - Alicia Giráldez.

17.30 Beauty Cluster:

  • Presentation of the map of international positioning of Beauty companies.
  •  Presentation of the collaborations (international scholarships) with ESADE y ESCI – Universitat Pompeu Fabra

18.00 Closing. Ivan Borrego – Cluster Manager Beauty Cluster Barcelona

Cluster organisation
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