Description
PROGRAME – BEAUTY INTERNATIONAL MARKETS DAY
09.10 Institutional Welcome
- D. Jordi Baiget i Cantons Conseller d’Empresa i Coneixement de la Generalitat de Catalunya
- Da. Montse Martí Presidenta del Beauty Cluster Barcelona
9.15 Strategic Thinking: ¿Why go abroad and what to predict before?
9.35 International Marketing Strategy. Market adaptation vs standardization
- Josep Franch. Profesor Dpto. Marketing. Dean ESADE Bus. School
9.55 Making business in America – Practise case
- USA – Aethern Nutricosmetics
- COLOMBIA - Bella Aurora Labs
- CHILE - Laurendor
10.40 Coffee Break
11.00 Experiences in internationalization
- FRANCE - Fit4ever & Cosmetic Valley
- SPAIN – Pascaud
- GLOBAL & UK – Quadpack
- LEBANON/S. ARABIA - Nophie
- MOROCCO/ALGERIA–Carinsa
- WEST AFRICA – Acció
- ARABIA / IRAN – OhWhite
- CHINA CROSSBORDER – Martiderm
- SINGAPORE– Eurofragance
- SOUTH COREA – Anubis Cosmetics
14.00 Networking Lunch
15.00 Internationalization through the online channel - Àlex Vallbona
15.30 Claims - Packaging, Brand. Protection. Key issues – Conchita M.
16.00 Legal Thinking – Aspects to consider in international contracts ans the protection of intangibles – Teresa Barceló
16.30 Financial prespective – International Buy/Sell Risks. How to cover them.
16.50 Main differences in international regulations. Risk assessment.
17.10 ICEX: Instruments for the internationalization of Catalan Companies - Alicia Giráldez.
17.30 Beauty Cluster:
- Presentation of the map of international positioning of Beauty companies.
- Presentation of the collaborations (international scholarships) with ESADE y ESCI – Universitat Pompeu Fabra
18.00 Closing. Ivan Borrego – Cluster Manager Beauty Cluster Barcelona