The MAGIA2Market Alliance is organizing a MedTech Mission to Minneapolis, USA from June 20 to June 24, 2022, with the support of MedTech Bridge & Medical Alley Association ! 

The MAGIA Alliance, which aims to support European SMEs in the field of medical technologies in their internationalization, is preparing for a mission to Minnesota in the United States of America in June 2022. The Alliance will accompany 8 companies, selected according to their innovation, their needs and their readiness to enter the American market.

DISCOVER THE PROGRAM DAY 1 – Monday June 20

Medical Alley Association Offices

9AM – 10:20AM – Medical Alley Association 

• US go-to-market 101
• Minnesota eco-system
• Investments made in area
• Relation to entire US market
• Relation to law makers
• Benefits of memberships
• Employment legislation and tax
• Company tax and benefits
• Access to talent
• Soft landing / Office space sharing / Fractional leadership

10:40AM – 11:30AM – How to build a corporate partnership

• How do you decide on your best partner?
• How do you make yourself “a good partner”

2:00PM – 2:40PM – MedTech Bridge

• Uniqueness in market access
• Bench
• Partner network
• Services offered
•  Charity with service for fees
• What is the value in our “Skunkworks approach”?
• How do you choose between Mayo/HCMC/Allina/etc?
• How do you choose a CRO?

3PM – 4PM – Investments, Capital, and Partnering

• What does it mean to raise capital in the US?
• What makes a business VC fundable?
• What do you need to do to be investable?
• Building your US business through BD partnerships.

4:20PM – 5:00PM – Legal

• Setting up your business in US

DAY 2 – Tuesday June 21

Medical Alley Association Offices

9AM – 10:40AM – Healthcare system and workflow

• Healthcare system data (beds, treatments, etc.)
• Major hospital systems in US, and differences
• University hospitals and responsibilities
• How are new products brought into a hospital?
• Inpatient vs. outpatient handling
• Decision flow on new products / solutions

11:00AM – 12:00PM – Regulatory and FDA

• How is FDA organized?
• What are the approval workflows?
• What can you expect, timewise?
• What can you expect, relationship wise?
• Patient/user rights
• Power of patient interest organizations
• MD Product liabilities
• What happens if something goes wrong (FDA and liabilities)?

1:00PM – 1:40PM – Payment Systems and Payors

• Medicare/Medicaid vs. Military vs. Private Insurers
• Who decides what? What is CMS’ power?
• Code vs. Coverage vs. Payment
• How do you get a new code?

2PM – 3:20PM – Marketing and Market Development

• What is the communication path from manufacturer to buyer?
• What is the power of the KOL?
• How do you develop a US market?

DAY 3 – Wednesday June 22

Off-site day

Visit at:

• Earl Bakken Center
• Fairview Hospital
• Medtronic

DAY 4 – Thursday June 23

Personalized program for selected companies

– End of the mission for SMEs –

DAY 5 – Friday June 24

The MAGIA2Market Alliance will travel to Chicago for a cluster-oriented program, organized with the support of World Business Chicago

Stay connected to learn more about the delegation’s activities !